What Is Your Why? Emily’s Story

Head and shoulder image of Emily

Emily is in her mid-twenties, a theology student running multiple jobs at once: communications for her church, work with a youth charity…

What Is Your Why? Josh’s Story

Josh runs an e-commerce business, and his mind works on definitive outcomes: a task should have an endpoint, a milestone, a way of knowing…

What Is Your Why? Jerome’s Story

Head and shoulder image of Jerome

Because success hadn’t switched the feeling off. Jerome is thirty, lives in Zurich, and runs a product business he founded with his… best friend Laurenz — a friendship that goes back to when they were both three years old. From the outside, the story reads cleanly: he climbed the corporate ladder fast, store manager, then district manager, then a bigger role that brought him to Switzerland. Then he left it all to build something of his own, and the business worked.